A
regional hero can’t just be happy with the market he has in his region.
Every hero needs to explore new waters and expand business. Tamil
heroes are always try to get a grip on South Indian market and even
Bollywood heroes are doing their best to get as much out of SIM. Barring
very few youngsters, our heroes are not keen on doing this.
Any film with a superstar in it cannot be made under Rs. 50 crores now.
Recent biggies Attarintiki Daredi, Ramayya Vastvayya were made with a
budget of over 50 crores and Mahesh Babu’s 1 budget estimate has already
crossed Rs. 65 crore going by the reports. When such big money is
involved in a film, it is important for the hero to try his hand at
other markets.
Superstars like Mahesh Babu and Pawan Kalyan have not shown interest
in other markets at all. Even after being there for around 15
years, Pawan and Mahesh are still not interested in expansion of market.
Even NTR also is not in to this and when young heroes look up to these
stars as an example, they don’t see the importance of exploring new
business areas. Hope the big stars of Telugu Cinema realize what they
are missing and take necessary measures. Better late than Never!
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